5 great examples of social proof in action

Ben Davies-Romano
8 min readMar 28, 2022

Whenever I’m looking for a new app to download, there’s one thing that instantly impacts my decision before I even look at the screenshots: the star ratings. And not just what the rating is; how many ratings are there? If the number is low or the star rating is below 4, I’ll go and check out a couple of reviews to see why. Are there technical issues? Frustration with paywalls? Content issues?

What I’m looking for is social proof. I’m looking for evidence to support my decision to download the app or not, and this (fairly or not) is one of the most important…

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Ben Davies-Romano

UX and Product evangelist | https://www.linkedin.com/in/benjamin-w-davies/ Leading content design at Klarna | Founder of Tech Outcasts | ☕️ and 🏳️‍🌈