5 overused phrases that make me irrationally annoyed

As a UX Writer, I spend a lot of my time experimenting with voice and tone in writing.

Often, when I’m tasked with writing copy for a specific user flow, I’ll also be sent across brand guidelines, copywriting style guides and examples of text from the marketing team. This all helps give me a clear idea of the voice, and the brand’s unique personality that should shine through in all contexts whether marketing or deep within the user journey.



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Ben Davies-Romano

UX, Product, Marketing and all spaces in between | Random thoughts and streams of consciousness powered by sugar | ☕️ and 🏳️‍🌈