I have a confession to make. I’m a UX Writer, and I spend about 20% of my time writing copy for interfaces.
It’s not because I’m slacking and spending 80% of the time watching videos about what ended the dinosaurs on YouTube or arguing with that cis straight white male engineer on Twitter that pops up in every thread about imposter syndrome in start-ups, insisting that because he’s never experienced an issue, it’s firmly a you-problem. *Ahem*
It’s because I spend a lot of time on other things, and I think this is similar to a lot of UX Writers out there. Today, for example, I’ve spent time working on a localisation strategy, looking at roadmaps to figure out where I can add value over the next few months to the product teams I support, and putting together examples from social media apps to reference for an upcoming prototype. Yes, all of these have to do with words, but none involved writing directly.
This got me thinking — what other misconceptions might there be about UX Writers? Here are some from my side — and I’d love to hear about your experiences and personal UX Writing myths!
We spend all of our time writing words.
As I mentioned, today, I didn’t get much writing done.
Recently, I wrote a job description for myself to share with the teams I support to highlight all the areas I can help with as a UX Writer. This included (and was not limited to):
- Localisation management, briefing and optimisation.
- Identifying parts of the UX to optimise and designing AB tests to test improvements.
- Advising on the structure of content within a UI (including at the earliest pre-wireframing stage!).
- Researching competitors to improve our approach to tone and voice.
- Coming up with names for new products and features.
Yes, all of these are largely to do with words, but there’s a lot of time spent on the strategic side of UX for a lot of us UX Writing folk. If you’re coming to us just for a couple of strings, you’re underutilising us and missing out on the value we can bring!