When you think back on some of the biggest apps from the past decades, there are a few that stand out. You’ve got your social networks, your travel apps, your viral games like Pokémon Go — but I think there’s an omission from this list. That’s right, I’m referring to…

About 3 weeks ago, I signed up to Duolingo intending to learn Swahili every day for about a month. Why? To learn something new, to make some progress with a language I’ve been casually interested in for some time, and to document to process from a UX perspective. What went…

A little while ago, a fellow UX-nerd friend mentioned that she’d spent 10 hours on a Saturday playing an app in which she was role-playing a dating fantasy in a choose-your-own-adventure game. She had seen the ad for this app over and over again until she decided to check it…

Every now and then, I remember a random cartoon from those wonderful Saturday mornings growing up and then remember YouTube is a thing, and disappear down a rabbit hole for an hour. From the quirky and niche paper cut-out style of Angela Anaconda to the downright creepy Courage the Cowardly…

As a content designer (who recently rebranded from being a “UX Writer”), I spend a lot of time telling those I work with exactly what I do. I tell PMs that I focus on making sure we’re communicating what needs to be communicated in the user experience in the right…

🚩 Product friends, it’s time to start waving those red flags. Being a Product Manager is stressful. I was warned that it would be before entering the field, but my goodness, they weren’t lying. You’re accountable and responsible for the success of a product, yet you have to lead by…

A couple of years ago, Headspace was the bain of my life. I was a Product Manager for a fledgling meditation app that hopes to compete with it one day, and at the time, the market was dominated by them. And why wouldn’t that be the case? Colourful, simple, friendly…

It seems that the importance of value proposition design has been brought into the spotlight recently, which is super! Every company has a value proposition. It’s the value that your product or service delivers to your customers or users. It’s the pain that you’re solving or the thing that you’re…

The Truth about Truth. How Truth has used UX best practices and patterns to successfully radicalize users and foster extremism. — We need to talk about Trump’s Truth Social app. Back in February, the much-anticipated “Truth Social” app was launched. Intended to be a social network for “Truth”, it’s essentially a carbon copy of Twitter, except instead of Tweets, you write and share “Truths”. When it launched, a lot of people smirked at reports of people having issues signing up…