Feeling Fabulous: an honest UX review of the Fabulous app

A few years ago, I was a product manager for a fledgling meditation app. I would constantly be on the lookout for other wellbeing apps, and one always caught my eye: Fabulous.

The name alone was refreshing. It wasn’t based on happiness, mindfulness or anything like that, but rather something altogether more energizing promising to help me build a better daily routine.

Plus, the colour scheme. Don’t get me wrong, as a well-behaved millennial, I love a good pastel colour scheme, however, Fabulous stood out against the soft pinks and calming blues consuming the visuals of other apps in the app store. It had a vibrant sunset colour scheme, and since then, whenever I’ve seen these colours, I’ve thought of the app.

That’s why I decided to re-download it and check out their onboarding. And who knows, maybe I’ll become more fabulous in the process.

First impressions in the app store

Did you catch “a hearthy breakfast” (typo and all) in the evening section?

Our journey begins in the Apple App Store. Here, people may spend as little as 3–6 seconds deciding whether or not to download the app, so first impressions count for everything.

My first impression? Honestly, I found it refreshing to just see the app in the screenshots. The first screenshot shows what the app is about: helping…