Feeling Fabulous: an honest UX review of the Fabulous app

Ben Davies-Romano
10 min readMar 10, 2022

A few years ago, I was a product manager for a fledgling meditation app. I would constantly be on the lookout for other wellbeing apps, and one always caught my eye: Fabulous.

The name alone was refreshing. It wasn’t based on happiness, mindfulness or anything like that, but rather something altogether more energizing promising to help me build a better daily routine.

Plus, the colour scheme. Don’t get me wrong, as a well-behaved millennial, I love a good pastel colour scheme, however, Fabulous stood out…

Ben Davies-Romano

UX, Product, Marketing and all spaces in between | Random thoughts and streams of consciousness powered by sugar | ☕️ and 🏳️‍🌈