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How to write a UX Content Design “decision document” for non-UX stakeholders

Ben Davies-Romano
9 min readOct 30, 2023

Get buy-in for your carefully researched, thorough recommendations.

Friends, if you’re a UX Writer or Content Designer, chances are you’re part of a small group (or solo), and you’ve got a whole big organization and multiple product teams to support.

A young man with glasses and a red hoodie is sat in a dark room at a laptop with a green screen. Behind him are some windows looking out onto a cityscape, with a big orange illuminated moon behind the skyscrapers.
Nothing to see here, just a UX Writer burnin’ the midnight oil, writing a decision doc.

On top of that, you’ll doubtlessly be spending a lot of time advocating for your craft, educating others about good UX content, and finding ways to make sure you’re included early enough in processes to be able to add the value you know you can deliver.

And what comes with that? Lots of context switching, lots of research, and lots of recommendations. Now, while with some teams, recommendations may be implemented directly, with others, there may still be some convincing needed, especially for larger projects or those with teams less experienced when it comes to working with UX professionals.

One thing I’ve found that helps in these cases is to write up a final “Decision Document”. This is where I share my final recommendations and all related work, research and analysis. It’s almost an argument, making the case for my recommendations, so that it’s clear what the evidence and rationale is for stakeholders, and there’s documented evidence of this.

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Ben Davies-Romano
Ben Davies-Romano

Written by Ben Davies-Romano

UX, Product, Growth | https://www.linkedin.com/in/benjamin-w-davies/ Leading content design at Klarna | Founder of Tech Outcasts | ☕️ and 🏳️‍🌈

Responses (3)

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Awesome 😎

This article highlights the multifaceted role of a UX (User Experience) professional, emphasizing the need for advocacy, education, and effective communication in the field. The author discusses the challenges of working with diverse teams and…

Incredibly helpful. It would be great if you had an actually doc example, but I understand it is time-consuming. I have to prepare a report in the next few weeks, and I will refine my approach with your suggestions