I tried to book a flight and ended up with hypertension: a UX review of Ryanair

It has been nearly an hour since I left the Ryanair website, and I’m still a little light-headed.

For those of you who don’t know, Ryanair is an infamously mega-cheap budget airline operating across Europe that no longer lets you bring anything larger than a handbag without charging you extra.

Over the years, their booking process has evolved into something that can only be described as one of the major wonders of the deceptive-patterns-in-UX world (which should totally…