Queering UX Design: A UX Review of the Dream Daddy App

Ben Davies-Romano
13 min readJan 20, 2023

A little while ago, a fellow UX-nerd friend mentioned that she’d spent 10 hours on a Saturday playing an app in which she was role-playing a dating fantasy in a choose-your-own-adventure game. She had seen the ad for this app over and over again until she decided to check it out. What began as a half-hearted joking look into what she had assumed would be some knock-off 50 Shades of Grey fantasy turned out to be very, VERY engaging.

This app reminded me of one that went viral a couple of years ago — “Dream Daddy”. We’re not talking…

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Ben Davies-Romano

UX and Product evangelist | https://www.linkedin.com/in/benjamin-w-davies/ Leading content design at Klarna | Founder of Tech Outcasts | ☕️ and 🏳️‍🌈