The Message-Context-Goal framework for crafting UX content with ChatGPT

This article was co-authored with Annelie Tinworth, Lead UX Content Designer at Volvo Cars, localisation legend, and word nerd extraordinaire.

As content designers, it can be tiresome to be asked to “just do the words’’. It’s like asking a product designer to “just make that button a bit prettier”.

As UXers, we all know that the thinking and heavy lifting of our jobs is done before bringing in any words, UI elements or “surface” work into the mix.

So, what happens if we go straight to the words without any of this deeper thinking beforehand? Bad UX can happen. Now, take a sip of that coffee or tea you keep nearby, and we’ll show you how to avoid this when prompting ChatGPT to generate product copy.

ChatGPT is a surface-level tool

Content designers work on many different levels of an experience. The main part of our job is not spent on “doing words” on the Surface level, but rather on researching, testing and co-designing for the cognitive experience.

These deeper levels of our job are what full-stack content design refers to as Scope and Structure.

When using a GenAI tool like ChatGPT to get the product words done, it is on the surface level of the…