UX lessons from the Kardashian App

When you think back on some of the biggest apps from the past decades, there are a few that stand out. You’ve got your social networks, your travel apps, your viral games like Pokémon Go — but I think there’s an omission from this list. That’s right, I’m referring to Kim Kardashian: Hollywood.

Released in 2014, the app still seems to be going strong, with regular updates, and on the Play Store, it’s currently sitting at over 1.1 million reviews with a 4.5-star rating. This is perhaps due in large part to the brand behind the app, but I think it’s unlikely an app could…